Disposable Income Dept.
Driving the stretch of I-85 from Atlanta to Charlotte one could be forgiven, while looking out the window and tuning the radio, for thinking that South Carolina’s two major exports are broadcast interpretations of the word of God, and firecrackers.
On July 3rd, it is difficult to find a parking spot in the sloping lot in front of Shelton Fireworks in Fair Play, SC. A stream of gunpowder enthusiasts emerging from the triangular warehouse push shopping carts laden with rockets, bombs and other explosives toward their trucks and SUVs.
Inside, towering piles of cardboard artillery wrapped in cheap colorful paper form aisles of product, a destructive fantasy superimposed on a supermarket. The carefully piled stacks of identical packaging recall the dry goods at your local megacenter, but the brands and products are unfamiliar. Boxes of detergent, cans of coffee and jars of marmalade are here replaced with TNT wrapped in a lurid but predictable iconography. Superheroes and villains promise violence, flames, deafening booms, adrenaline, sparks and patriotism. Gangsters mingle with Martians, and Uncle Sam unleashes his wrath. The colorful labels and the cardboard bangers are manufactured thousands of miles away, in China, with July 4th in mind.
Fight the fight...
Nine shots of voodoo...
Land of the free, Home of the brave®