Does anyone else find this unsettling?
I'm referring to the teutonic font complete with umlaut, the high impact red and black graphics, the marauding crusader flaunting the cross of St. George on his shield, his sword of wrath held high as he rears back on his horse, preparing to trample unwashed heathens and infidels under his white steed's hooves of justice and righteousness.
It might just be time for a rebranding campaign, as nobody seems to have thought about changing the label on Rwanda's favorite beer since the country was a German colony, way back before World War One. The beer is French in origin, from the town of Mützig in Alsace, that part of the Franco-German borderlands that seems to be continually confused as to whether it is in France, or part of Germany. Today, apparently, Heineken owns the brand.