There was no response from the media relations office of "elegantly" Glenwood Properties in response to numerous emails inquiring why their recent marketing campaign prominently features what appears to be Merops pusillus, the little bee-eater, an insectiverous bird widespread across most of sub-Saharan Africa, but unknown from New York City or anywhere else in the Americas.
At the offices of Global Glut Realty Corp., Joe and Schmoe sit at a polished black granite conference table, wearing Brioni suits. Manhattan, viewed through the smoked glass floor-to-ceiling windows of a corporate high-rise, stretches out beneath them.
SCHMOE: They're nice apartments I have, Joe, all over the city. I don't understand why they're not renting.
JOE: You're out of date; you need to get with the whole ecological revolution. People want their place to be sustainable and stuff.
SCHMOE: What the hell is that supposed to mean?
JOE: You know, like, long lasting, and, uh...natural.
SCHMOE: WTF? You mean I have renovate? I just redid all these places. They're like minty fresh.
JOE: Nah, you don't have to do nothing. Just emphasize the environmental aspect in your New York Times adverts. Green, green, green. That's the word everyone is using. Make it green.
SCHMOE: C'mon, stop yankin' it. The apartments are painted white. Who the hell wants a green apartment?
JOE: Not green the color, you moron. Like, as in natural, you know whuttum saying? Like a spinach milkshake or some shit. Like, yoga. Put a tree in there, dickhead. I dunno, put a picture of a fountain, some bubbly water. Just make sure you call it green in big letters. Paint a picture of a tree, or a goddamn bird or something. You see how I'm helping you, here?
SCHMOE: A bird? What do I know from birds? You mean, like a parrot, or what?
JOE: No, you jerk. Like some wild natural creature, you know, that flies around in trees and stuff.
SCHMOE: How am I supposed to take a picture of a bird?
JOE: You really are thick today, Schmoe. Let me order us up a couple of frappuccinos, get that brain working. Look, it's not particle physics. Just go on the internet, and get a nice picture of a bird, and just kind of place it tastefully in your ad, there. You'll see; people will be signing leases in no time.
At the offices of Global Glut Realty Corp., Joe and Schmoe sit at a polished black granite conference table, wearing Brioni suits. Manhattan, viewed through the smoked glass floor-to-ceiling windows of a corporate high-rise, stretches out beneath them.
SCHMOE: They're nice apartments I have, Joe, all over the city. I don't understand why they're not renting.
JOE: You're out of date; you need to get with the whole ecological revolution. People want their place to be sustainable and stuff.
SCHMOE: What the hell is that supposed to mean?
JOE: You know, like, long lasting, and, uh...natural.
SCHMOE: WTF? You mean I have renovate? I just redid all these places. They're like minty fresh.
JOE: Nah, you don't have to do nothing. Just emphasize the environmental aspect in your New York Times adverts. Green, green, green. That's the word everyone is using. Make it green.
SCHMOE: C'mon, stop yankin' it. The apartments are painted white. Who the hell wants a green apartment?
JOE: Not green the color, you moron. Like, as in natural, you know whuttum saying? Like a spinach milkshake or some shit. Like, yoga. Put a tree in there, dickhead. I dunno, put a picture of a fountain, some bubbly water. Just make sure you call it green in big letters. Paint a picture of a tree, or a goddamn bird or something. You see how I'm helping you, here?
SCHMOE: A bird? What do I know from birds? You mean, like a parrot, or what?
JOE: No, you jerk. Like some wild natural creature, you know, that flies around in trees and stuff.
SCHMOE: How am I supposed to take a picture of a bird?
JOE: You really are thick today, Schmoe. Let me order us up a couple of frappuccinos, get that brain working. Look, it's not particle physics. Just go on the internet, and get a nice picture of a bird, and just kind of place it tastefully in your ad, there. You'll see; people will be signing leases in no time.
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